Smart buttons allow you to place a dynamic button on your web page, that's connected to a specific event. When clicked on, it will take the user to your plugin page and load that event. Once the event date is past, the smart button will automatically disappear, then reappear once you have upcoming dates again.

You can use smart buttons as a way to give visitors quick access to buy tickets to events throughout your website. 

Make a smart button for each event, or just certain events you'd like to promote. Then just add the button embed code to your website, and the rest will take care of itself!